HEIF (High Efficiency Image Format) is a modern image format that offers better compression and image quality than the widely used JPEG format. But does that mean HEIF will eventually replace JPEG entirely? The short answer is: not yet — and maybe not entirely.
What is HEIF and Why Was It Created?
HEIF was developed by the Moving Picture Experts Group (MPEG) as a more efficient successor to JPEG. It uses advanced compression algorithms based on the HEVC (H.265) video codec, allowing it to store higher quality images in significantly smaller file sizes. The .heic file extension is the most common implementation of HEIF, especially on Apple devices such as iPhones and iPads.
HEIF supports a number of advanced features that JPEG cannot, including:
-
16-bit color depth (compared to JPEG’s 8-bit)
-
Alpha channels (transparency)
-
Multiple images in a single file (ideal for bursts and Live Photos)
-
Storage of image metadata, thumbnails, and even video/audio tracks
Will HEIF Replace JPEG?
Despite its advantages, HEIF is unlikely to replace JPEG completely in the near future. JPEG is deeply entrenched in almost every platform, browser, device, and application across the web. In contrast, HEIF support is still limited in certain operating systems, web browsers, and software tools — especially outside of the Apple ecosystem.
In addition, the HEIF format:
-
Requires more computational power to encode and decode
-
Is not natively supported on some legacy systems and websites
-
Has licensing considerations related to HEVC, which can complicate adoption
Where is HEIF Most Commonly Used?
HEIF has seen widespread adoption on Apple devices since iOS 11. When taking a photo on an iPhone, the result is typically saved as a .heic file, unless settings are changed to default back to JPEG. Many newer Android phones also support HEIF, but user adoption varies.
What About on Picsart?
At Picsart, HEIC files are supported as input formats in the Creative APIs, allowing users to upload high-efficiency images for processing. However, output in HEIC format is not currently supported, and images are typically delivered in JPG, PNG, or WEBP to maximize compatibility.
Conclusion
While HEIF offers significant benefits in terms of compression and quality, JPEG’s ubiquity, simplicity, and compatibility make it difficult to displace. For now, HEIF will coexist with JPEG rather than replace it — especially in workflows that demand efficiency and quality, such as mobile photography and cloud storage.