The debate between HEIF (High Efficiency Image Format) and JPEG (Joint Photographic Experts Group) centers around efficiency, quality, and compatibility. So is HEIF actually better than JPEG? Technically, yes — but it depends on your specific needs and platform compatibility.
Compression and File Size: HEIF Wins
HEIF offers significantly better compression than JPEG. On average, a HEIF file is up to 50% smaller than a JPEG of the same visual quality. This efficiency makes HEIF ideal for mobile devices and cloud storage, where saving space without compromising quality is essential.
Image Quality and Features: HEIF Again
HEIF supports up to 16-bit color depth, compared to JPEG’s 8-bit. This means HEIF can display smoother gradients, richer color tones, and more accurate image details. It also supports modern features that JPEG lacks:
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Transparency (alpha channel)
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Multiple images in a single file (useful for bursts or Live Photos)
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Depth maps and metadata storage
These features make HEIF more versatile for advanced imaging workflows.
Compatibility: JPEG Still Leads
Despite HEIF’s technical advantages, JPEG remains the global standard due to its unmatched compatibility. Virtually every browser, operating system, application, and platform supports JPEG. HEIF, on the other hand, has limited native support — especially on older systems, Windows environments, or less-common browsers.
On Apple devices (iOS/macOS), HEIF is the default image format. Android also supports HEIF on newer devices, but the support is still inconsistent across apps and third-party platforms.
Editing and Performance: Mixed Results
JPEG files are easier and faster to edit due to their simpler structure. HEIF files, while more capable, require more processing power and may not be as quick to open, render, or edit in non-optimized software.
HEIF at Picsart
Picsart’s Creative APIs support HEIC (HEIF) images as input, allowing users to upload images captured on modern devices. However, output is limited to JPG, PNG, and WEBP for broader compatibility across the web. This ensures a smooth experience when integrating processed images into different applications and services.
Conclusion
HEIF is better than JPEG when it comes to compression efficiency, color depth, and advanced capabilities. But JPEG is better for compatibility and simplicity. If you’re working in a modern ecosystem (like Apple’s) and need quality with efficiency, HEIF is a smart choice. If you need maximum compatibility and ease of use, JPEG is still your go-to.